Black Friday and the Scarcity Effect…

BLACK FRIDAY and the “Scarcity Effect”…

Black Friday’s success is based largely on what retailers call “the scarcity effect.” By creating the illusion in the minds of shoppers that a product is a “must have” item that is also Read more

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God-Talk about Faith…

It abounds everywhere, doesn’t it? Religious people use the word faith so much, you would think they actually knew something about it. Like a person who regularly drives a car, as I and perhaps you do as well or Read more

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